Presentation by ENTRA on the value of aligning marketing and sales strategies for better bottom line results.
Steps to Be Successful with Viral Marketing
We are being asked on a regular basis by clients at both large and small companies " what can be do to be successful with viral marketing campaigns?"
While there are many viral marketing techniques and there is an abundance of reading material on viral marketing 1, we wanted to focus on one tool, the use of YouTube videos. There are many B-C and B-B examples where using YouTube videos has raised customer awareness and improved companies credibility and revenue. That said, to meet with success there are some simple steps that should be followed.
Step 1: Create an Article That Grabs Readers' Interest Once you have uploaded your videos to YouTube, you must heavily promote your videos if you want to sell more books, products and services online. One of the most effective ways to broadcast your message is by writing articles related to your videos and submitting them to the top article directories, websites and electronic magazines(ezines) that accept articles. While writing your articles keep in mind that the best result-producing articles are the ones that provide unique, high quality content that solves at least one piece of a problem puzzle. However, you must avoid a common mistake in converting readers to buyers, in not giving the reader all of the answers to the "HOW" to solve a particular problem.
Step 2: Suspects to Prospects With a Strong Call for Action and Make Them an Offer They Can't Refuse At the end of your article, you can promote yourself and attract visitors to your YouTube video page with a bio box. This is where most article marketers make the fatal mistake of failing to effectively articulate the essence of what makes you and your offering unique. For example, they may write something like: Joe Smith, is a keynote speaker, seminar leader and author. He has spoken in 26 countries on four continents. Check out his YouTube video at___________ While this is accurate it is also VERY BORING. The offer must be compelling and exciting Fitness Expert, Craig Pollon helps millions of busy moms lose fat while gaining muscle with just 3 short workouts a week. Watch his new YouTube Video at _________ and discover 3 new turbulence training exercises that will help you burn belly fat now! And as a special bonus, you'll receive a FREE special offer to receive Craig's Controversial Fat Loss Report revealing the most common exercise myths that are sabotaging your fat loss efforts. Hummm?.makes you want to at least take a look Step 3: Submit your articles to the top article directories to build links and improve your search engine optimization. Just like your website, to increase your YouTube Video page's search ranking on Google, you must increase the number of inbound links to the page. The higher you climb in search results the more unique visitors you will get. By submitting articles to the top article directories like EzineArticles.com, you will instantly receive a guaranteed link to your YouTube page as long as you follow each directory's specific editorial guidelines.
Step 4: Submit your articles to the top, targeted websites and ezines that accept article submissions in your niche. For best results and to climb higher in search engine rankings you can't just have any link. You must have links on high-trafficked websites with high Google Page Rankings. Also by placing your articles on highly-competitive, targeted websites like About.com, instead of just second tier article directories that will publish anyone's articles, you will win trust in the hearts and minds of your targeted audience before they even see your YouTube video. Follow these tips, and you will drive traffic to your YouTube video pages and turn suspects to prospects?. 1. Viral Marketing Links http://www.wilsonweb.com/wmt5/viral-principles.htm http://www.baekdal.com/articles/Branding/viral-marketing-tricks/ http://www.sourcewatch.org/index.php?title=Viral_marketing
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